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The power of the recorded image is phenomenal. Still, or moving; a good image not only records the moment in time, or the items in shot, it evokes emotions in everyone; to be inspired; to achieve; to be calm; to excite; to desire; to buy; to sell.
So, with today’s digital technology why can’t just anyone take those images?
A great image is designed by the photographer; pressing the camera shutter button takes a fraction of a second, imagining and creating the shot somewhat longer. It’s the angles, the lighting, the background, the mood; it’s the whole concept of what you want out of the shot.
If a picture tells a thousand words, make sure those words are designed to achieve your desired results.
© Better Business By Design, a part of the Petersfeild SEDF branch
